Showing posts with label amy's. Show all posts
Showing posts with label amy's. Show all posts

Sunday, February 24, 2008

frozen foods have gone too far

frozen foods are certainly a staple for a many people. i was lucky when growing up & i was never introduced to frozen food. frozen food at my house included things like leftover homemade pasta sauce, italian sausages that we couldn’t get in texas & that my papa would pick up a bunch of them from this little grocery store in louisiana, & leftover chili that again was homemade. while i did enjoy lots of cereal & little debbie treats as a kid that was about the extent of the prepackaged food in our house. my mom, even prior to marrying my stepfather tom, made it a point to cook & ensure we sat down for dinner together all after working a typical 8 – 9 hour workday.

even when i first left home & was on my own i rarely purchased frozen meals/foods. even the “best” of frozen meals don’t taste all that great to me & rarely are any frozen meals enough to satisfy my hunger. now i understand that many folks depend on frozen foods daily. most common are the ones that are really bad for you like pizza, burritos, hot pockets, etc. at the same time i know it is possible to find healthy frozen meals. in fact, kristin enjoys amy’s rice bowls (tofu, vegetables, & brown rice) for lunch often & a couple other of amy’s organic frozen dishes. i too have more recently have taken a liking to some frozen foods to include boca burgers & a handful of frozen vegetables/fruits (edamame, peas, & various berries that are good for blending in a protein shake).

i use frozen meals as a means of eating healthy foods that are super convenient while the majority of our population simply rely on frozen foods for the convenient factor & the healthy part is secondary if thought about at all. my problem with frozen meals though is when frozen meals are taken too far. like today when i saw frozen hot cereals (rolled oats, cream of rice, mult-grain, & steel-cut oats). the *worst* part about it is that this wasn’t at HEB & the brand wasn’t some off brand or lean cuisine type of meal. this was at whole foods & the brand was amy’s!

come on people – are quick oats/1-minute oats not easy & convenient enough for you? you don’t even have to use a microwave with a good number of hot cereals today – just add hot water! i was shocked to see amy’s producing these meals & whole foods selling them for a hefty $2.39 might i add. not only do i think the concept is bad, let’s not forget the amount of waste (cardboard packaging, plastic container, & plastic saran wrap lid) that is produced from one of these meals. was it not whole foods that just said NO to plastic bags & has been encouraging all of their shoppers to re-use their bags? if whole foods really took going green serious they would not allow such a product to be sold just because of the volume of waste that is produced from one of these meals compared to the simple & almost non-existent waste that comes from selling more traditional hot cereals.

doesn’t this seem like a bit much? tell me that i am not alone on this topic? any of you know about the individually wrapped peanut butter slices? – don’t get me started :)