beyond finding the tape measure approach pretty slick, i was disappointed that i had never noticed it before. true, they may have just put it up (i didn't bother to ask anyone). however, i doubt it. it's amazing to me all the things that we "see" everyday, yet we don't actually realize that they are there. maybe we just move so fast through our day-to-day activities that we don't slow down long enough to notice things. or maybe we are just so focused, that we don't let every little thing distract us. my general theory is that there is so much "noise" in this world (text messages coming in, vmails being left, phone ringing, blinking & rotating billboards, cars flying by, etc. that we are just to distracted to pick up on these little things.
as you progress through your day today, attempt to identify just one thing that you've probably seen a hundred times, but never noticed before.