i noticed more closely today while glancing at a full ad taken out in the wall street journal by general motors (GM) how much their marketing has turned away from price, performance, luxury, etc. & is completely focused on miles per gallon (MPG).
the advertising was clever because it only include MPG for highway miles - always read the fine print. according to GM's ad all of their trucks/suburbans are right at 20 MPG for highway excluding the escalade which falls just below the 20 MPG mark at 19 MPG. their saturn aura & pontiac G6 were the only two cars listed in the ad that were reported to get 30 MPG which for highway mileage isn't all that great considering what some models from toyota & honda offer.
it shouldn't shock anyone that GM is hurting right now. i heard a story on NPR last week discussing GM's move to cut insurance coverage for retirees. the article jokingly referred to GM as generous motors.
GM isn't going to get themselves out of this hole that they've dug for themselves with some clever ads. they need to begin building sensible vehicles that offer solid quality all around which includes good gas mileage. it's time for GM to remember what engineering & not marketing is all about.